Noize - Digital PR

Follow up DVD campaign to the hugely successful theatrical campaign we did earlier in the year.

A ‘Listening’ campaign helped us understand what consumers were saying about the film following its release.

We used this information to refine the messages and planning for the DVD campaign.

We identified that one of the new characters, Luna Lovegod (Evanna Lynch) was hugely popular with fans. Developed exclusive Evanna Lynch assets and wallpapers for use with Bebo campaign.

Evanna Lynch featured prominently as part of pre-release junket event with internet sites and communities.