OUR SERVICE
To engage with consumers you must first understand them. So our service always begins with listening. This may be all you want, which is fine. But if you need to engage your audience we can help you do that too.
LISTENING
This is the research phase. Firstly we identify the relevant online communities for your brand.
ENGAGING
The Engagement Phase involves delivering the communications strategy using 3 distinct methods.
REVIEWING & REFINING
This is where we analyse the campaign to verify if the stated objectives have been met, and refine the messages to optimize campaign effectiveness.
INTEGRATING
This is the point in the process where we ensure the campaign is fully integrated between online and offline.
ENGAGING
The Engagement Phase involves delivering the communications strategy using 3 distinct methods:
Online PR
Targeting coverage on commercial sites. We have relationships with over 500 sites including all the major portals, lifestyle, media and niche interest-led sites.
Buzz Marketing
Targeting coverage on the sites run by people who do it for the love of it, e.g. blogs, fan sites, forums and social media.
Viral Seeding
Our network has access to over 100 million people every month and enables us to seed brands into an enormous and passionate viral community - ensuring the best start in life for any viral campaign.
We achieve this with our Engagement Tools:
Content Creation
You can only talk to these communities if you have something relevant to say or give them. We use our experienced copywriting skills to target the right message and our creative skills to develop something interactive that works from widgets and applications to award-winning viral content.
Content logistics
Dissemination of standard and rich media web content to target websites.
Influence Tracking
A proprietary tool to track asset use Online that highlights who is the most influential amongst the communities. So we build an Influence tree and know who is most valuable to us.