OUR SERVICE
To engage with consumers you must first understand them. So our service always begins with listening. This may be all you want, which is fine. But if you need to engage your audience we can help you do that too.
LISTENING
This is the research phase. Firstly we identify the relevant online communities for your brand.
ENGAGING
The Engagement Phase involves delivering the communications strategy using 3 distinct methods.
REVIEWING & REFINING
This is where we analyse the campaign to verify if the stated objectives have been met, and refine the messages to optimize campaign effectiveness.
INTEGRATING
This is the point in the process where we ensure the campaign is fully integrated between online and offline.
REVIEWING & REFINING
This is where we analyse the campaign to verify if the stated objectives have been met, and refine the messages to optimize campaign effectiveness.
We measure initial ‘Buzz’ about your brand at the beginning of a campaign in terms of awareness, mentions and general consumer attitude. We then measure it again during and at the end of a campaign to see how it has evolved.
Our Influence Tracker tool enables us to measure the spread and penetration of all campaign assets online. It also identifies who your brand advocates are for future engagement.
Online and Offline PR is evaluated through:
- Campaign Reach
- Estimated Media Value
- Campaign Return on Investment
The integration between Online and Offline is important to us, which is why we pay particular attention to how coverage achieved across the two channels influence each other and deliver results.