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THE SECRETS IN THE NAME
July 9th 2008
I am amazed at how many marketers just see the 'media' part of Social Media and forget the 'social' bit. Luckily Jupiter research thinks the same.
MEASUREMENT CAMP #2
May 14th 2008
Trying to formulate some best practice and benchmarks for measuring Social Media campaigns.
KEEP IT SIMPLE BUT KEEP IT SAFE
May 12th 2008
As Social Media CRM gets ever nearer, there are some simple strategies you can use to protect access to your social media profiles and ensure you maintain the conversation you are creating with your customers.
MARKETING 2.0 PARIS - PART 1.0
May 7th 2008
Marketing 2.0 Paris - how was it for you?
For me.and brands it was exciting and inspiring and challenging... and it's the future.
TWITTERING FOR FREEDOM
April 29th 2008
Web 2.0 rescues man from jail
TWITTERING FOR FREEDOM
April 29th 2008, by Simon Quance
Interesting story about one of the unseen benefits of Micro Blogging.
US journalism graduate James Karl Buck was arrested for photographing a demonstration in Egypt on April the 10th.
His last act prior to imprisonment was to text an update to his Twitter profile saying "arrested".
His network of "followers" (mostly his friends and fellow students) got the update, immediately rallied round, contacted his College, the US Embassy and a handful of press organisations to highlight his plight.
Within 24 hours he was released.
If proof were needed, here is glowing testimony to how effective mobile micro-blogging can be at raising awareness and sparking word of mouth.
One of the benefits of a truly connected "always on" network.
Read more at Techcrunch