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THE SECRETS IN THE NAME
July 9th 2008
I am amazed at how many marketers just see the 'media' part of Social Media and forget the 'social' bit. Luckily Jupiter research thinks the same.
MEASUREMENT CAMP #2
May 14th 2008
Trying to formulate some best practice and benchmarks for measuring Social Media campaigns.
KEEP IT SIMPLE BUT KEEP IT SAFE
May 12th 2008
As Social Media CRM gets ever nearer, there are some simple strategies you can use to protect access to your social media profiles and ensure you maintain the conversation you are creating with your customers.
MARKETING 2.0 PARIS - PART 1.0
May 7th 2008
Marketing 2.0 Paris - how was it for you?
For me.and brands it was exciting and inspiring and challenging... and it's the future.
TWITTERING FOR FREEDOM
April 29th 2008
Web 2.0 rescues man from jail
TWITTER & MICROBLOGS
February 26th 2008, by Jamie Riddell
2007 has seen a noticeable growth in 'microblogging' - the art of regular short updates to be read by connected friends. A strong example of this microblogging is Facebook's "is" application where one can tell their friends what they are doing now. The rise also of dedicated tools or channels such as Twitter and Jaiku has also boosted this use of microblogging.
Both Twitter and Jaiku are still early in their growth stages [Hitwise registered less than 0.0015% of traffic share back in March] and neither have yet to hit the 'big time', however they are important channels that need to be understood as part of the growing communication channels online, but also crossing into IM and SMS.
We will be adding more knowledge about Twitter and Jaiku soon, however you can follow Jamie Riddell's Twittering at www.twitter.com/jamieriddell or Jaiku at http://jamieriddell.jaiku.com/.